Christian Dior COUTURIER-PERFUMER
From 1946 onwards Christian Dior proclaimed his desire to be as much a perfumer as he was a couturier. Passionate about flowers, he sketched the contours of a veritable style for Dior's perfumes, breathing into them all the modernity featured in his creations.
François Demachy DIOR PERFUMER-CREATOR
Dior Perfumer-Creator since 2006, François Demachy embodies the expertise and great creativity of Dior perfumes. An art lover and refined aesthete, François Demachy perpetuates the heritage of Christian Dior with rigor and creativity.
Grasse THE CANDLE OF PERFUMERY
Provence and the Grasse area are closely tied to the history of Dior. It was there that Christian Dior, a lover of flowers, chose to have his holiday home, the Château de la Colle Noire.
THE QUEST FOR ESSENCES
“It all starts with the raw materials”, explains François Demachy. Continuing a long tradition of excellence, the Dior Perfumer-Creator has made exceptional ingredients the distinctive mark of his creations. Dior has developed exclusive partnerships with carefully selected producers all over the world so that François Demachy can always work with the world's very best materials.
Dior Parfums UNIQUE KNOW-HOW
For Dior, the bottle reflects the soul of the perfume. Certain perfumes are packaged entirely by hand: this is the case for the fragrances in the Private Collection, a showcase for the excellence of Dior perfumes.