Long regarded as an inevitable decline, ageing is being reimagined at...
What if time were no longer our enemy?
Long regarded as an inevitable decline, ageing is being reimagined at Lancôme. Rather than a descent into fragility, we see it as a vibrant ascent: growth, self-discovery and ever-evolving beauty. Keen to support women as they shape their journey through time, Lancôme has long been exploring how to extend skin longevity. These decades of Lancôme research have revealed that the key to reversing skin ageing is to revitalise skin cells. The result of 60 years of research, Lancôme unveils an exclusive ingredient, Absolue PDRN™. For the first time, discover 100% plant-derived PDRN sourced from the rose. Inspired by the aesthetic procedure of the same name, PDRN targets the metabolic activity of your skin cells to improve their elasticity, hydration and overall texture: X5 collagen production(1). The result of 60 years of research, Lancôme unveils an exclusive ingredient, Absolue PDRN™. For the first time, discover 100% plant-derived PDRN sourced from the rose. Inspired by the aesthetic procedure of the same name, PDRN targets the metabolic activity of your skin cells to improve their elasticity, hydration and overall texture: X5 collagen production(1). The Absolue Longevity Cream includes two other longevity actives: Rose Perpétuelle™, which preserves cell structure, and Proxylane, which corrects wrinkles and fine lines. Together, their synergistic action reverses the visible signs of ageing in just 1 week(2), for younger-looking skin for longer: +65% hydration(3) +36% firmer skin(4) +9% lifted contours(5) Women report: 98% firmer skin(6) 96% more defined features(6) 88% lifting and firming effect(6) The Absolue Longevity cream still features its iconic rose scent and a soft texture that melts into the skin. Having pioneered refillable packaging in 2018, Absolue continues its journey towards the future. Its refillable rose gold design, both feminine and avant-garde, embodies Lancôme's commitment, with 25% less plastic and 67% less glass(7).
(1)In vitro test (2) Clinical study, 50 women, after 1 week (3) Instrumental test, 24 subjects, after 4 hours (4) Instrumental test, 40 subjects, after 4 hours (5) Clinical study, 40 subjects, after 8 weeks (6) Consumer test, 50 women, after 1 week (7)Comparison of one jar and two refills with three refillable Absolue creams
The result of 60 years of research, Lancôme unveils an exclusive ingredient, Absolue PDRN™. For the first time, discover 100% plant-derived PDRN sourced from the rose. Inspired by the aesthetic procedure of the same name, PDRN targets the metabolic activity of your skin cells to improve their elasticity, hydration and overall texture: X5 collagen production(1). The Absolue Longevity Cream includes two other longevity actives: Rose Perpétuelle™, which preserves cell structure, and Proxylane, which corrects wrinkles and fine lines. (1)In vitro test
Step 1: Apply the cream using small, gentle presses for a soothing, comfortable feel.
Step 2: Apply the cream to the forehead, cheeks and chin using light massage movements, working from the centre of the face outwards.
Step 3: To deeply revitalise and regenerate the skin, complement your treatment with an invigorating facial massage.
Warning: product ingredient lists are regularly updated. Before using any product, please read the list of ingredients on the packaging to ensure that it is suitable for your personal use.
