L.12.12 Blanc Eau Fraîche - L.12.12 BLANC EAU FRAICHE

FROM POLO TO FRAGRANCE

THE FRAGRANCE
Inspired by the iconic Lacoste polo shirt, L.12.12 Blanc Eau Fraiche is released in... see more

FROM POLO TO FRAGRANCE

THE FRAGRANCE
Inspired by the iconic Lacoste polo shirt, L.12.12 Blanc Eau Fraiche is released in an invigorating blast where the lemon zest blends with the powerful notes of ginger, lavandin and cedarwood.
An explosion of vitality, providing an exhilarating comfort.

THE PACK
The bottle and outer pack feature the iconic ‘petit piqué’ pattern, reminiscent of the polo fabric.
Each bottle is also adorned with an authentic Lacoste crocodile embroidery, same as on the polo shirts.

THE NAME
The fragrance embodiment of the iconic L.12.12 polo shirt created by René Lacoste.
L for Lacoste, 1 for the code of the unique 'petit piqué' polo fabric, 2 for the code of the short-sleeved polo design, 12 for the final polo version selected by René Lacoste.

THE AD CAMPAIGN
Dive into a totally liberated urban tennis match in which the Lacoste ambassadors reinterpret the brand’s DNA : always on the move and creative.
The campaign captures the essence of the iconic L.12.12 polo shirt and fragrances. Show less