L.12.12 Bleu - Gift Set Eau de Parfum 100 ml + 2 Products

This set includes a Eau de Parfum Lacoste L.12.12 Bleu 100ml bottle, a 7.5ml travel spray, and a 100ml scented shower... see more

This set includes a Eau de Parfum Lacoste L.12.12 Bleu 100ml bottle, a 7.5ml travel spray, and a 100ml scented shower gel.

FROM THE POLO TO PARFUM
LE PARFUM L.12.12 Bleu opens with the sparkling freshness of iced yuzu. A vibrant aromatic heart of lavender and geranium follows, before revealing powerful notes of cedarwood. This woody-citrus fougère composition combines freshness, intensity, and sophistication. A contemporary signature, designed to accompany every moment.

THE PACKAGING
The bottle echoes the polo shirt’s iconic “petit piqué” pattern and is adorned in a deep blue, featuring a tone-on-tone embroidered crocodile. Gunmetal-gray details emphasize the fragrance’s intensity and modernity. The box echoes these design elements with vertical white lines inspired by the polo shirt’s trim.

THE NAME
L.12.12: L for Lacoste 1 for the “petit piqué” fabric, 2 for the short-sleeve style, 12 for the final version of the polo shirt chosen by René Lacoste Each parfum bears the name of the color that inspired it, giving the fragrance a unique and recognizable identity.

THE MARKETING CAMPAIGN
The campaign L.12.12 Bleu unfolds in the refined atmosphere of a Parisian dressing room. The iconic blue polo shirt becomes the symbol of modern elegance and the fragrance’s dynamism. The play of intense light enhances the deep blue of the bottle, visually conveying the sophistication and energy of L.12.12 Bleu

THE COLLECTION
From the polo shirt to parfum L.12.12 Bleu joins the olfactory wardrobe Lacoste where each fragrance reflects the spirit of the iconic polo shirt. Elegant fragrance creations tailored to every style. Alongside Blanc, Silver Grey, and Noir, it brings a new nuance and a new olfactory dimension to this iconic collection.

Made in France, this fragrance was created using French expertise. Show less