Joico

Blonde Life

VIOLET SHAMPOO 300 ml

£18.08 £21.43

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You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free... see more

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- Instantly cool brassy tones and brighten cool blonde hair
- Help maintain healthy-looking hair with brilliant shine
- Nourish and protect fragile blonde hair
- Rich lather gently cleanses hair


ARGININE
A naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.

MONOI OIL
A rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage.

TAMANU OIL
A rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.

SMARTRELEASE TECHNOLOGY
Our one-of-a-kind liposome delivery system, packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.

Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse, and follow with Blonde Life Violet Conditioner. Use 2-3 times per week to maintain cool tones.

Warning: product ingredient lists are regularly updated. Before using any product, please read the list of ingredients on the packaging to ensure that it is suitable for your personal use.

Natural, exotic oils pair with our most fortified, hair-healing ingredients and a light violet hue to provide shine and hydration for healthy-looking, brass-free blondes. Monoi Oil, a rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage. Tamanu Oil, a rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands. Arginine, a naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.