Blue Forever - Whitening Toothpaste 65ml

Nostalgia is a pain in the heart, far more powerful than memory alone.
It's the place we long to return to.
A place where... see more

Nostalgia is a pain in the heart, far more powerful than memory alone.
It's the place we long to return to.
A place where we know we're loved and safe.
Home.

This theme is central to

Blue Forever

A love letter to the Mediterranean Sea, centered on the romantic innocence of faded memories, seen through the prism of past time and melancholy.

It's a story of innocence, and innocence lost.
It's a story of longing for home, and longing for somewhere else.
It's a story of the blue ocean, and blue memories.

- Blue Forever was inspired by one of my most precious childhood memories. I was in my father's wooden boat, on the teal-colored Mediterranean Sea, under a pale sun, surrounded by my family and my best friend. I wanted to capture that feeling of being young and carefree - I'm in the wind, I'm in the water. And I'm free,\" explains Kristoffer Vural, founder of Selahatin Show less