Izumi Tonic

Shu uemura art of hair izumi tonic shampoo is designed for fragile and thinning hair.... see more

Shu uemura art of hair izumi tonic shampoo is designed for fragile and thinning hair. It strengthens, thickens, moisturizes and gives hair a brilliant shine thanks to its concentration of precious rice water.

shu uemura art of hair's izumi tonic follows the ancient Japanese tradition of \"yu-su-ru\", bathing the hair in rice water. Infused with rice water, this shampoo provides many essential minerals and vitamins for strong, thick and shiny hair.

The rice water in this shampoo is at its optimum concentration to coat the fiber and provide all its benefits. Its light and transparent formula gently cleanses the hair. It strengthens and thickens hair, leaving it shiny and seductively soft.

Hair is 30x stronger*. Hair is protected from breakage and split ends are reduced by 91%*. Izumi tonic's precious rice is harvested from a sustainable rice field in Hyogo, Japan, where it grows peacefully in a protected ecosystem. Its androgynous and vigorous fragrance with floral notes is revealed through noble ingredients.

Lemon, woody and musky notes reflect a sublime landscape of Japanese rice fields. Its top notes are based on bergamot and lemon infused with a heart of ylang ylang. Its base notes combine sandalwood and rice powder. The vanilla scent seals this unique fragrance for a desirable and comforting final touch.

The izumi tonic shampoo is ideal for fragile hair, in search of strength and thickness. *Instrumental test: Shampoo + Mask + Izumi Tonic Serum
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