L.12.12 Bleu - Eau de Parfum

FROM POLO TO FRAGRANCE

THE FRAGRANCE
Lacoste presents L.12.12 Bleu Eau de Parfum, a modern and elegant fragrance for men. ... see more

FROM POLO TO FRAGRANCE

THE FRAGRANCE
Lacoste presents L.12.12 Bleu Eau de Parfum, a modern and elegant fragrance for men.
It opens with the vibrancy of iced yuzu, followed by an aromatic heart of lavender and geranium.
Woody cedar notes add intensity and character.
A woody citrus fougère composition that combines freshness and sophistication, designed for the contemporary man.

THE PACKAGING
The men's Eau de Parfum bottle is inspired by the iconic polo shirt, with its petit piqué pattern.
Its deep blue shade and tone-on-tone embroidered crocodile convey intensity and refinement.
Gunmetal-silver finishes enhance the modernity of this fragrance.
The case, decorated with vertical white lines, recalls the trims of the Lacoste polo shirt.

THE NAME
L.12.12: an iconic code that connects every Lacoste fragrance to the history of the polo shirt.
This men's Eau de Parfum is named after its colour, giving it a unique and instantly recognisable identity.

THE COMMUNICATION CAMPAIGN
The campaign showcases the iconic blue polo shirt in an elegant Parisian wardrobe.
Play of light reveals the power and energy of this Eau de Parfum, a symbol of contemporary elegance.

THE COLLECTION
L.12.12 Bleu enriches the Lacoste collection, bringing a new olfactory dimension alongside Blanc, Silver Grey and Noir.
A fragrance that embodies the spirit of the iconic polo shirt.

Made In France, this fragrance was created using French expertise. Show less