Rouge Pur Couture

ROUGE PUR COUTURE yves Saint Laurent Beauté's iconic lipstick reinvents itself.... see more

ROUGE PUR COUTURE yves Saint Laurent Beauté's iconic lipstick reinvents itself.

Now refillable in a new eco-designed case, Rouge Pur Couture can be refilled ad infinitum with 4 Muse shades, to pay tribute to all the Muses of Yves Saint Laurent:
- Rouge Muse
- Nude Muse
- Rose Muse
-Orange Muse

The new lipstick with its intense color and satin finish is enriched with pure pigments that fuse with the lips for a second-skin effect. Thanks to its creamy, light, comfortable texture,
& comfortable texture, Rouge Pur Couture applies effortlessly to dress lips with radiant color and a couture satin finish, in one stroke.

Enriched with 80% skincare ingredients, the new formula features ceramides, tuberose and prickly pear extracts from the Jardins Collectifs De L'Ourika YSL Beauté.
These ingredients moisturize and protect lips, providing up to 16H* of protection and comfort. Lips are softer and smoother with every application.

To replace your current shade, open your lipstick case and hold it by its gold ring Rouge Pur Couture hold it by its gold ring, pull out and remove the old lipstick. Insert the refill Rouge Pur Couture of your choice into the gold ring and push firmly until it clicks. *Consumer test on 311 women Show less