When you spray your parfum on your skin, you can first apply an unscented moisturizer. In fact, it’s been proven that moisturized skin retains parfum longer. Don’t rub your wrists! Spray the parfum and let it settle. Rubbing could disrupt the molecular structure and ultimately shorten its longevity. For a fragrant embrace all day long, you can spray it on your clothes and hair. Finally, feel free to spray your parfum wherever you like (except near your eyes!): on areas that move, such as your neck, the crook of your elbow, or even the back of your knees