Long viewed as an inevitable decline, aging is being reimagined at Lancôme...
What if time were no longer our enemy?
Long viewed as an inevitable decline, aging is being reimagined at Lancôme More than a descent into fragility, we see it as a vibrant ascent: growth, self-discovery, and ever-evolving beauty. Committed to helping women shape their journey through time, Lancôme has long sought ways to extend the skin’s longevity. These decades of research Lancôme have revealed that the key to reversing skin aging is to revitalize skin cells. The result of 60 years of research, Lancôme unveils an exclusive ingredient: Absolue PDRN™. For the first time, discover a 100% plant-based PDRN derived from the rose. Inspired by the aesthetic procedure of the same name, PDRN targets the metabolic activity of your skin cells to improve their elasticity, hydration, and overall texture: 5x collagen production(1). The result of 60 years of research, Lancôme reveals an exclusive ingredient, Absolue PDRN™. For the first time ever, discover a 100% plant-based PDRN derived from roses. Inspired by the cosmetic procedure of the same name, PDRN targets the metabolic activity of your skin’s cells to improve elasticity, hydration, and overall texture: 5x collagen production(1). The Cream Absolue Longevity incorporates two other anti-aging active ingredients: Rose Perpétuelle™, which preserves cellular structure, and Proxylane, which corrects wrinkles and fine lines. Together, their synergistic action reverses the visible signs of aging in just 1 week(2), for skin that looks younger, longer: +65% hydration(3) +36% firmer skin(4) +9% lifted contours(5) Women report: 98% firmer skin(6) 96% more defined features(6) 88% lifted and firmer appearance(6) The cream Absolue Longevity still features its iconic rose fragrance and a soft texture that melts into the skin. A pioneer in refillable packaging since 2018, Absolue continues to lead the way into the future. Its rose-gold refillable design, both feminine and avant-garde, embodies the commitment to Lancôme with 25% less plastic and 67% less glass(7).
(1) In vitro test (2) Clinical study, 50 women, after 1 week (3) Instrumental test, 24 subjects after 4 hours (4) Instrumental test, 40 subjects after 4 hours (5) Clinical study, 40 subjects, after 8 weeks (6) Consumer test, 50 women, after 1 week (7) Comparison of one jar and two refills with three Absolue refillable creams
The result of 60 years of research, Lancôme unveils an exclusive ingredient: Absolue PDRN™. For the first time, discover a 100% plant-based PDRN derived from the rose. Inspired by the aesthetic procedure of the same name, PDRN targets the metabolic activity of your skin’s cells to improve elasticity, hydration, and overall texture: 5x collagen production(1). The Cream Absolue Longevity includes two other anti-aging active ingredients: Rose Perpétuelle™, which preserves cellular structure, and Proxylane, which corrects wrinkles and fine lines. (1) In vitro test
Step 1: Apply the cream with gentle pressure for a feeling of soothing comfort.
Step 2: Spread the cream over forehead, cheeks and chin, massaging gently from the center of the face outwards.
Step 3: To deeply revitalize and regenerate the skin, complete the treatment with a toning facial massage.
Warning: product ingredient lists are regularly updated. Before using any product, please read the list of ingredients on the packaging to ensure that it is suitable for your personal use.
