Hero - Eau de Toilette

A new man, the emergence of a hero. Discover Burberry Hero Eau de Toilette for men, Burberry’s new masculine... see more

A new man, the emergence of a hero. Discover Burberry Hero Eau de Toilette for men, Burberry’s new masculine spirit, embodied by a modern hero who asserts his freedom. The intense freshness of bergamot is invigorated by juniper and black pepper, with a heart of cedarwood.

Burberry presents Hero, Riccardo Tisci’s first fragrance for Burberry. A new masculine spirit that explores the duality of the house codes and the power of the animal kingdom. As he seeks transformation and metamorphosis, man redefines the modern hero.

Burberry’s vision of modern heroism challenges traditional masculine stereotypes and empowers men to transform themselves, find the courage to be authentic and become extraordinary. Everything revolves around a positive hero. The man and the horse echo one another’s movements, going beyond their physical limits to transform into a mythical creature, a metaphor for the individual’s metamorphosis. A new man. A hero. Enigmatic and adventurous, Burberry Hero revels in duality: strength and subtlety, power and compassion, athleticism and creativity.

The Burberry Hero fragrance is a captivating blend of strength and freshness; it embodies the two sides of the modern man, balancing power and sensitivity. Fresh, luminous and bold, the fragrance comes alive with sparkling bergamot, invigorated by juniper and black pepper.

One of the classic scents in the British perfumer’s palette, juniper brings an intense freshness to the fragrance, deepened by a trio of cedarwood oils from three distinct mountain ranges: the Appalachians in Virginia, the Atlas Mountains in Africa and the Himalayas in Asia.

The Burberry Hero bottle is a modern reinterpretation of Burberry Fragrance by Riccardo Tisci, in a new version adorned with an embossed TB monogram. It stands out for its robustness and modernity, reflecting the fragrance it contains. Its angular shape reimagines a horse’s hoof in an abstract design, engraved with the rounded Burberry logo.
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