Puro Gioiello - Luminous Lipstick

The meeting of Puro, the lipstick family synonymous with color and care, and the famous Gioiello signature red... see more

The meeting of Puro, the lipstick family synonymous with color and care, and the famous Gioiello signature red Collistar is born Puro Gioiello Rouge à Lèvres Luminous: an icon of everyday beauty designed to reveal every facet of your personality by sublimating lips with a touch of luminous color.
Thanks to its ultra-sensorial yet adherent texture, Puro Gioiello Rouge à Lèvres Luminous wraps lips in a thin film for a pleasant feeling of "hold": it sets without feathering or smudging, guaranteeing luminosity, long-lasting hold and hydration.
The result? Visibly revitalized, defined lips.
Its luminous, translucent finish with a reflected-light effect and light, adjustable coverage deposits a veil of color that intensifies with each stroke.
Its unique formula combines Aglianico Grape Extract, a long-lasting Italian active ingredient with moisturizing and smoothing properties, with Pink Pepper Berry Extract, which gradually enhances lips' natural pinkish color.
For the first time in the line, the lipstick comes in a new pen format with a slim, ergonomic diameter, easy to use "on the go".
Available in 9 contemporary soft-tone shades, inspired by urban light and Milanese elegance, Puro Gioiello Luminous Lipstick adapts to all skin tones.

PROVEN EFFECTIVENESS*
Women who have tested the red confirm*:

- 100% IMMEDIATE BRIGHTNESSCPSTRD - 100% COLOR FROM THE FIRST PASSENGE
- 100% LIPS MOISTURIZED, SMOOTH AND EPELLED

*Self-assessment test conducted on 21 women after the first application; % of subjects agree with statement. Show less