Ultimate Color - Shampoo for Dyed and Dull Hair

Shampoo Ultimate Color soothes the scalp and gently cleanses to minimize color loss*(* compared to a shampoo without conditioning agents. PATENTED TECHNOLOGY. Formulated with glycine and Metal Purifier to help protect hair against free radical damage, and vitamin B5 to help retain moisture. Radiant color for up to 10 weeks, revitalized hair from the very first shampoo* (*with daily use of salon and at-home ULTIMATE COLOR in salon and at home). Detoxifies hair of pigment-damaging metals for optimized color results. MAKE YOUR HAIR A REFLECTION OF YOUR PERSONALITY with the care routine Ultimate Color Animal-derived ingredient-free formula with an irresistible parfum irresistible oriental floral. SCALP COMFORT*. (73% of consumers feel that scalp comfort is improved after the first use*)

Apply to damp hair and scalp, then work into a lather. Massage, rinse and repeat if necessary before using conditioner or Miracle Leave-In Mask Ultimate Color or Miracle Leave-In Mask Ultimate Color Wella Professionals

Warning: product ingredient lists are regularly updated. Before using any product, please read the list of ingredients on the packaging to ensure that it is suitable for your personal use.

AQUA/WATER/EAU, SODIUM COCOYL METHYL ISETHIONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL OLEOYL TAURATE, SODIUM LAUROYL SARCOSINATE, PARFUM/FRAGRANCE, PANTHENOL, SODIUM BENZOATE, SODIUM CHLORIDE, POLYQUATERNIUM-10, CITRIC ACID, ALLANTOIN, GLYCINE, SODIUM CITRATE, SODIUM COCOATE, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, EDTA, GLYCERYL OLEATE, ALOE BARBADENSIS LEAF JUICE, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES, MALIC ACID, LINALOOL, LIMONENE, HYDROXYCITRONELLAL, VANILLIN, LINALYL ACETATE, HISTIDINE, COUMARIN, CITRUS AURANTIUM PEEL OIL, OLEIC ACID, SQUALANE, ASCORBIC ACID, POTASSIUM SORBATE, SODIUM SULFITE, LECITHIN, ASCORBYL PALMITATE, TOCOPHEROL, HYDROGENATED PALM GLYCERIDES CITRATE, SODIUM XYLENESULFONATE.