This new make-up concept: what is it and how does it work?
We created this new concept to help you adopt a more considered approach to consumption and reduce waste associated with make-up product packaging. What's more, all the products are multi-purpose and can be used on all areas of the face (eyelids, cheeks, face, lips).
The range consists, on the one hand, of refills in minimalist recyclable cardboard packaging and, on the other, of attractive magnetic cases that hold these refills (cases or palettes in different sizes).
How many refills can the cases hold?
There are 2 types of case:
1) Cases:
- Small size: 1 eyeshadow
- Medium size: 1 blush or 1 highlighter or 1 concealer or 2 eyeshadows
- Large size: 1 powder or 2 blushes/highlighters/concealers or 1 blush/highlighter/concealer + 2 eyeshadows or 4 eyeshadows
2) Palettes:
- Small size: capacity for 12 eyeshadows, but can be customised with the full range of refills!
- Large size: capacity for 40 eyeshadows, but can be customised with the full range of refills!
What are the benefits?
- It's simple: buy a case, then choose the number and type of refills you like
- It's eco-friendly: the refills come in recyclable cardboard packaging, so you reduce your waste
- It's flexible: there are no pre-defined slots, so you can replace your refills as your needs change
- It's economical: the refills come without packaging and are very affordable, and the case quickly pays for itself
How can you protect and carry your cases and palettes?
You can slip them into Avril organic cotton pouches and make-up bags.
A little tip for removing your eyeshadows from the palette without damaging them: use an Avril cotton bud.
One last tip?
In the interests of the environment, the cases and palettes are supplied without a mirror or brushes. If you don't have any, don't forget to complete your make-up bag with our blush brushes and precision blush brush.
