The future is female

MyOrigines had the pleasure of speaking to Belinda Everingham, the visionary entrepreneur and founder of Bondi Wash, a natural and sustainable skincare brand that offers high quality and eco-friendly products.
In 2008, Belinda began to react to synthetic chemicals in household and personal care products. Concerned about the impact these ingredients were having on her health and the environment, she began researching natural alternatives.

Starting on her kitchen bench in 2012, Belinda developed several products, while also working on a range of natural fragrances, each based on a beautiful Australian native.
Belinda hopes that the range will bring a little daily pleasure to washing and breathing in the natural scents of Australia, while being good for the without harming their health, their family or the planet.

5 questions for Belinda

Did you face any challenges during the creation of your brand?

I initially got upset when I received negative feedback on my handmade handwash, but eventually learned to take it as good feedback and move on.

Obstacles like Abercrombie & Fitch blocking my trademark used to bother me, but now I just see them as problems to solve. Over 9 years, I've learned that the key to success is to tackle obstacles calmly and find the best solution. It's tough at first, but gets easier over time.

What advice would you give to women who want to start their own business and follow their dreams?

People are shifting away from big consumer good companies and towards smaller, trustworthy brands that care about their ingredients and production methods.

It's a great time for starting businesses and for people to appreciate artisan designs and products made with care and love. There is a growing interest in understanding the origin of products and the effort that goes into them.

What is the best beauty advice that a woman you know has given you?

In Australia, people didn't use sunscreen in the 70s, which led to painful sunburns.

Wearing sunscreen and drinking lots of water are important for skin protection and hydration.

A wellness habit to help you juggle your life as a mother and business owner?

Sleep and yoga are important for overall health. Getting enough sleep helps keep you healthy and practicing yoga regularly can improve both physical and mental well-being.

Your 5 must-have products for a busy day?

I prefer simple make-up and use Gucci Westman Atelier. Her products are natural and easy to apply. A bronzer is great for adding color to your face, along with a gentle lip balm.

Other things that can bring joy and happiness include coffee, a piece of chocolate in the afternoon, and the natural scents of spring flowers like Madagascan jasmine. Uplifting natural scents around you definitely make you pause and you know, enjoy the moment and take you away from a busy, stressful day