Viva la Juicy Elixir - Eau de Parfum

Juicy Couture is a manifesto of bold elegance and California glamour, redefining everyday luxury for the modern woman.... see more

Juicy Couture is a manifesto of bold elegance and California glamour, redefining everyday luxury for the modern woman. Rooted in the chic and laid-back spirit of Los Angeles, the brand captures the essence of playful sophistication.

Juicy Couture celebrates the confident, stylish woman who lives by her own rules, with radiance, charm, and a couture touch that elevates the ordinary to the extraordinary.

Founded by Juicy Couture Viva La Juicy has long celebrated glamorous, confident women who live life to the fullest.

With Viva La Juicy Elixir, the house transforms its iconic fragrance into a more intense, addictive, and long-lasting experience, suited to every occasion—day or night—whenever you want to assert your feminine power.

Viva La Juicy Elixir is a eau de parfum concentrated fragrance with a floral, amber, and gourmand profile that opens with a sparkling blend of wild berries, mandarin, and gardenia, revealing a heart of sambac jasmine absolute, grandiflorum jasmine, and sweet brown sugar.

The parfum then blossoms into a warm, sensual base of tonka bean, benzoin resin, sandalwood, and musk, creating an unforgettable trail.

This irresistible fragrance offers a richer, longer-lasting olfactory experience, designed to leave a memorable impression wherever you go.

Now available in a convenient 10-ml spray pen format, Viva La Juicy Elixir is the ultimate companion for on-the-go use, travel, and touch-ups throughout the day or night.

Compact yet powerful, this elegant pen captures the essence of Viva La Juicy in a portable format, allowing you to unleash your feminine power anywhere, anytime. Show less