Never the same, always herself: Prada paradox is Prada's new iconic eau de parfum, which invites women to explore and...
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Never the same, always herself: Prada paradox is Prada's new iconic eau de parfum, which invites women to explore and express all the dimensions of their personality, in an intense and vibrant amber floral trail.
Paradox is an amber floral fragrance that embraces the paradoxes of iconic ingredients and reveals new olfactory sensations. Paradox reinvents freshness with the first extraction for Prada of the Neroli bud, capturing the luminous dimension of the flower. Paradox reinvents sensuality with AmbrofixTM, a bioconverted amber, revealing a vibrant warmth. Paradoxe reinvents intensity with SerenolideTM, a revolutionary new musk molecule, diffusing an intense and comfortable trail from the top note.
Paradox encapsulates the very essence of Prada: its bottle is refillable and reinvents the brand's iconic triangle logo. Offbeat yet powerfully grounded, its radical silhouette is softened by rounded corners, while the delicate coral pink color of the fragrance contrasts with the deep black of the cap and the Prada crest.
THE PARADOX WOMAN IS IMPOSSIBLE TO DEFINE
Never the same, always myself: Prada Paradox Eau de Parfum, the new signature fragrance for the Prada woman, explores the unexpected reconciliation of contradictions to celebrate the expression of women's multi-dimensionality
A FLORAL BOUQUET THAT RECONCILES TIMELESSNESS AND AVANT-GARDE
Master perfumers Nadège Le Garlantezec, Shyamala Maisondieu and Antoine Maisondieu collaborated with Miuccia Prada and Raf Simons to reconcile nature and innovation in a timeless amber floral bouquet with an avant-garde signature.
Paradox by Prada embraces the paradoxes of iconic ingredients and reveals new olfactory sensations. Paradox reinvents freshness with the first-ever extraction of the Neroli bud for Prada, capturing the floral, vivid and fresh dimension of the flower even before it blooms. Paradox reinvents sensuality with AmbrofixTM, a bioconverted amber derived from sugar cane and requiring 100 times less agricultural land than traditional ambers, revealing a vibrant warmth. Paradox reinvents intensity with SerenolideTM, a revolutionary and responsible new musk molecule, diffusing an intense and comfortable trail from the top note.
THE ICONIC TRIANGLE LOGO REINVENTED
Paradox encapsulates the very essence of Prada: its bottle is refillable and reinvents the brand's iconic triangle logo. Tilted yet powerfully anchored, off-axis yet stable, the bottle forms a right angle and soars optimistically. Radical, the triangular shape of the bottle is softened by rounded corners, while the delicate coral pink color of the fragrance contrasts with the deep black of the cap and Prada crest. The gold of the Prada logo and pump provides a powerful new contrast with the deep, intense black cap
Paradox of Prada is a feminine bottle full of contrasts, a disruptive and already iconic bottle.
A PRECIOUS and REFILLABLE BOTTLE
All Prada Paradoxe Eau de Parfum bottles are designed to limit their weight and the use of glass. The cases are FSC® MIX certified, ensuring a more sustainable choice of paper and cardboard.
The entire Prada Paradoxe range is refillable, reducing the use of packaging materials, and the majority of the elements are dissociable.
The use of a single 50ml Prada Paradoxe bottle and a 100ml refill contributes to a 40% reduction in material use, compared to the separate use of three 50ml Prada Paradoxe bottles, a reduction of 29% glass, 67% metal, 46% plastic and 39% cardboard.
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