Acidic Bonding Concentrate - Fortifying Intensive Pre-Treatment

Brittle, damaged or thinning at the ends, your hair is crying out for special attention and a routine tailored to its... see more

Brittle, damaged or thinning at the ends, your hair is crying out for special attention and a routine tailored to its needs? Treat your hair to deep repair and professional-quality care with our complete routine Acidic Bonding Concentrate Redken This hair ritual visibly strengthens fragile bonds to help fortify and repair damaged hair, while preserving color and reducing breakage. Thanks to their high concentration of bonding care enriched with citric acid, these professional hair care products are the best ally for damaged hair. Pre-shampoo Acidic Bonding Concentrate prepares your hair for a visible hair transformation, strengthening weakened bonds for in-depth repair and lasting protection of the hair fiber. Its silky, liquid texture enables easy application and rapid distribution throughout the hair. For best results and to reap the full benefits of the Acidic Bonding Concentrate routine, combine this pre-treatment with the shampoo and conditioner from the same range.

Redken is committed to a more sustainable future, Pre Shampoo is:
- Manufactured in a plant using Waterloop technology*
- Manufactured in a plant using renewable energy**

Redken the power of science, recommended by the pros
*Waterloop technology = 100% of the water used for industrial processes is cleaned and recycled in a loop on site for reuse.
**During 2023. More information on L'Oréal's Universal Registration Document Show less