Paradigme - Eau de Parfum

What if there was another way?
Paradigme the new parfum masculine signature of Prada
One parfum that transcends... see more

What if there was another way?
Paradigme the new parfum masculine signature of Prada
One parfum that transcends traditional preconceptions by asking the question: what if there was another way?
A question as an invitation to experiment and open up new perspectives. Confidence is redefined as curiosity, strength as finesse, and success as the freedom to create one's own paradigme

ANOTHER WAY TO NAME A PARFUM Paradigme [pa-ra-digme] noun. masculine.
A new perspective. A new way of thinking, of doing, of being. An augmented anagram of Prada creating a direct link with our parfum iconic feminine: Paradox.

ANOTHER WAY TO COMPOSE AN PARFUM Paradigme Eau de Parfum
Our master perfumers Marie Salamagne, Bruno Jovanovic and Nicolas Bonneville have decided to break new ground in olfactory composition by inverting the traditional structure of the fragrance paradigme by inverting the traditional compositional structure of a scent from the base up parfum from the bottom up, like an inverted pyramid, a symbolic echo of the emblematic
triangle logo Prada
The result is an avant-garde yet highly sophisticated woody amber signature, oscillating between enveloping warmth and exhilarating freshness.
The opening opens with the warm sensuality of amber woods composed of Peruvian balsam, benzoin resin and vigorous Guaiac wood. At the heart, an emblematic green Bourbon Geranium, this time reinvented with rosy floral facets unfolding over a heart of soaring Calabrian Bergamot and airy musks sublimating the composition.

\"The obsession for this composition was audacity, the audacity to defy classicism, to propose a new model, more sensual and magnetic\" Marie Salamagne, Master Perfumer.

ANOTHER WAY TO DESIGN A FLACON
The bottle immediately arouses curiosity Paradigme
An architectural silhouette of radical elegance, softened by rounded edges, and an avant-garde statement thanks to the sloping, tactile triangle, the signature of the brand Prada
A lacquered bottle with an intense, seductive gradation from black to green, the Maison's signature color.
The case features the brand's signature Saffiano leather pattern, and is signed with a silver logo Prada

\"When we designed the bottle Paradigme we were inspired by perfume archives Prada then looked for ways to reimagine the design through a contemporary prism. The green color is unexpected; the beveled edge of the inverted triangle appears as a surprising detail. In this way, it is characteristically Prada being at once undeniably sophisticated, but with a touch of eccentricity.\" Coralie Salem, Creative Director, Prada Beauty. Show less