Puro Gioiello - Luminous Lipstick

From the union of Puro—the lipstick line synonymous with color and care—and Collistar’s... see more

From the union of Puro—the lipstick line synonymous with color and care—and Collistar’s “sensational” Gioiello lipstick, Puro Gioiello Luminous Lipstickis born:an icon of everyday beauty designed to enhance every nuance of your personality, highlighting your lips with a touch of color in thenew luminous finish.
Thanks to its ultra-sensory yet adherenttexture, Puro Gioiello Luminous Lipstick envelops the lips in a thin film with a pleasant “grip”: it sets on the lips without slipping or smudging, ensuring shine, long-lasting wear, and hydration.
The result? Visibly revitalized and defined lips.
With a luminous, translucent finish that reflects light and offers light, buildable coverage, it adds a veil of color to the lips that can be intensified with each application.
What makes the formula unique is the combination of Aglianico grape extract —an Italian activeingredient  with moisturizing and smoothingproperties —with pink pepper berry extract , which works to enhance and bring out the lips’ natural rosy hue.
For the first time in the line, the lipstick features a bold new silhouette: a slim-diameter, ergonomic stylo format that’s easy to use, even on the go. The contoured “ ”tip perfectly follows the curves of the lips, ensuring intuitive and precise application.
Available in 9 contemporarysoft-tone shades, inspired by urban light and Milanese elegance, Puro Gioiello Luminous Lipstick suits every skin tone.

PROVEN EFFECTIVENESS*
Women who have tried the lipstick confirm*:
• 100% IMMEDIATE RADIANCE
• 100% COLOR IN ONE SWIPE
• 100% HYDRATED, SMOOTH, AND SOFT LIPS
* Self-assessment test conducted on 21 women after the first application; % of participants who agreed with the statement.



• Pure color, luminous translucent finish
• Light-reflecting effect
• Lightweight, buildable coverage
• Thin, ultra-adherent, and sensorial texture
• New sylo format for precise application even “on-the-go” Show less