Purify

Purifying Shampoo weDo a high-foaming shampoo that deeply cleanses hair and scalp with 92% ingredients of natural origin... see more

Purifying Shampoo weDo a high-foaming shampoo that deeply cleanses hair and scalp with 92% ingredients of natural origin.
A sulfate-free shampoo that lathers like a classic shampoo for an easy natural transition! It effectively cleanses hair and scalp, removing impurities and residues. This minimalist formula cleanses and purifies hair, leaving it feeling fresh without weighing it down.

Certified by Vegan Society and approved by Cruelty Free International
Professional results, suitable for color-treated hair
92% ingredients of natural origin*
A minimalist, high-foaming formula
Formulated without sulfates, no silicones or artificial colorants
A powerful combination of plant-based cleansing ingredients
Dermatologically tested
Plastic bottle made from 75% recycled and 100% recyclable materials
*based on the mass of biodegradation-relevant ingredients discharged into a sewer connected to a wastewater treatment plant
DID YOU KNOW?
weDo Professional is a new, committed hair care brand guided by the conviction that, together, we can help create a more beautiful and sustainable future for you, for others and for the planet.
Our products weDo Professional products contain between 86% and 99.7% ingredients of natural origin, depending on the product. The remaining percentage corresponds to the synthetic ingredients needed to guarantee good preservation and high-quality performance during use. What's more, our weDo Professional line has a synthetic fragrance specially designed to keep allergen levels to a minimum.
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