Gucci Bloom - Eau de Parfum

Capturing the contemporary spirit, diversity and authenticity of Gucci women, Bloom is the first fragrance created by... see more

Capturing the contemporary spirit, diversity and authenticity of Gucci women, Bloom is the first fragrance created by Creative Director Alessandro Michele for the House of Gucci. Conceived as a stroll through the heart of a lush garden, Bloom is a fragrance that flourishes, just as its name suggests. The natural notes of tuberose and jasmine leave an intense and unexpected floral trail on the skin.

The Rangoon Creeper, a flower discovered in southern India that releases a powdery floral fragrance, changes from white to pink and then red as it blooms. The campaign describes the fragrance’s ability to transport the wearer to the lush garden that inspired it. It is brought to life by actress Dakota Johnson, model and actress Hari Nef, and artist Petra Collins.

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