Ultimate Color - Shampoo for Coloured and Dull Hair

The Ultimate Color Shampoo soothes the scalp and gently cleanses to minimise colour fade*(* compared with a shampoo without conditioning agents. PATENTED TECHNOLOGY. Formulated with glycine and Metal Purifier to help protect the hair against damage caused by free radicals, and vitamin B5 to help retain moisture. Vibrant colour for up to 10 weeks, revitalised hair from the very first shampoo* (*with daily use of the ULTIMATE COLOR routine in the salon and at home). Detoxifies the hair of metals that alter pigments for an optimised colour result. MAKE YOUR HAIR A REFLECTION OF YOUR PERSONALITY with the Ultimate Color care routine. Formula free from ingredients of animal origin and with an irresistible oriental floral fragrance. SCALP COMFORT*. (73% of consumers feel that scalp comfort is improved after the first use*)

Apply to damp hair and scalp, then lather. Massage, rinse and repeat if necessary before using the Ultimate Color conditioner or Masque Miracle sans rinçage Ultimate Color Wella Professionals.

Warning: product ingredient lists are regularly updated. Before using any product, please read the list of ingredients on the packaging to ensure that it is suitable for your personal use.

AQUA/WATER/EAU, SODIUM COCOYL METHYL ISETHIONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL OLEOYL TAURATE, SODIUM LAUROYL SARCOSINATE, PARFUM/FRAGRANCE, PANTHENOL, SODIUM BENZOATE, SODIUM CHLORIDE, POLYQUATERNIUM-10, CITRIC ACID, ALLANTOIN, GLYCINE, SODIUM CITRATE, SODIUM COCOATE, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, EDTA, GLYCERYL OLEATE, ALOE BARBADENSIS LEAF JUICE, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES, MALIC ACID, LINALOOL, LIMONENE, HYDROXYCITRONELLAL, VANILLIN, LINALYL ACETATE, HISTIDINE, COUMARIN, CITRUS AURANTIUM PEEL OIL, OLEIC ACID, SQUALANE, ASCORBIC ACID, POTASSIUM SORBATE, SODIUM SULFITE, LECITHIN, ASCORBYL PALMITATE, TOCOPHEROL, HYDROGENATED PALM GLYCERIDES CITRATE, SODIUM XYLENESULFONATE.