Pure Gold

The skin regenerates at night
The night is a time of recovery and reconstruction for our skin.... Zobacz więcej

The skin regenerates at night
The night is a time of recovery and reconstruction for our skin. But these nightly regeneration processes require a lot of energy. Devitalized skin cannot provide this energy because its cellular metabolism, which boosts the cells, is slowed down. The aging process is then accelerated, and the signs of aging are accentuated.

Pure Gold Radiance Night Balm helps fragile skin
La Prairie has developed a formula that can boost the energy of devitalized skin: first, Pure Gold Radiance Nocturne Balm provides skin with a powerful, energy-rich nutrient. Then, La Prairie's exclusive Pure Gold Diffusion System amplifies the conversion of this nutrient into energy, activating an energy sensor that provides the skin with the energy it needs to activate its nighttime repair processes.

The Pure Gold Diffusion System for renewed radiance
First, gold is deposited on the skin's surface to provide instant luminosity. This is followed by an intense infusion of regenerating ingredients. Finally, a slow and steady release of active restorative ingredients attached to the gold particles that have been deposited on the skin's surface completes the sequence.
Night after night, the skin appears strengthened and restructured. It gradually regains its luminosity. Every morning, it glows with a new radiance.

The Pure Gold Collection is the first refillable collection from La Prairie. With Pure Gold Baume Radiance Nocturne, La Prairie continues its commitment to sustainability by once again offering its creation in a refillable container: the brushed metal case and cap of each creation are designed to be kept indefinitely. Only the delicate glass bottles containing the formulas, once empty, are intended to be replaced by new ones. By guaranteeing the recyclability of its bottles, the Pure Gold collection allows customers to contribute to the reduction of waste for the good and beauty of the world we live in.
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