BE CURLY™ ADVANCED - Curl Defining Cream 200 ml

Aveda's curl enhancer from the Be Curly™ Advanced range helps to intensify curls, reduce frizz, moisturise and... see more

Aveda's curl enhancer from the Be Curly™ Advanced range helps to intensify curls, reduce frizz, moisturise and add shine to curls and waves.

Powered by plants, the curl-enhancing cream delivers 72 hours of frizz protection¹, 92% increased hydration² and up to 2 times more shine³, while improving curl definition by 89%4.

As curls and waves are naturally more fragile, our revolutionary cream for wavy and curly hair also strengthens them with a peptide derived from plant proteins.

What do our AVEDA hairdressers think?
"I'm a huge fan of this product. The new texture is lighter and has a really lovely scent, for a perfect result. Curls are naturally better defined, soft and bouncy, with no crunchy feel!" Anthony - Monsieur Anthony Salon, Paris

98% naturally derived ingredients5, vegan, not tested on animals and approved by Leaping Bunny.

- Vegan peptide for curl perfection: A powerful blend of peptides derived from hydrolysed pea protein and vegetables for stronger curls and waves. The low-molecular-weight peptide penetrates and strengthens vulnerable strands.
- Kokum seed butter: Deeply nourishes and hydrates, making detangling easier to help reduce breakage of curls and waves.

¹Ex vivo laboratory tests.²Ex vivo tests on treated hair vs untreated hair.³Ex vivo tests on treated hair vs unwashed hair.4Ex vivo tests on hair tresses when used with the shampoo, conditioner, curl-perfecting primer and be curly advanced™ curl-enhancing cream, compared with untreated hair.5In accordance with ISO 16128, from plant sources, non-petroleum mineral sources and/or water. Show less