-\tAfter your shampoo/after-shampoo ritual, divide towel-dried hair into small sections.- Spray hair generously, section by section and evenly on damp (not wet) hair. It's important to saturate each strand thoroughly.then use a hair dryer to activate the product and, above all, to apply tension to the hair with a brush.for even better results, use a 180° iron as a finishing touch. The Dream Coat should be the last product applied to wet hair. For best results, apply every 3 shampoos.don't hesitate to watch the demonstration video to find out how best to use this product, and ensure WOW results!