Superhero

SUPERHERO ELASTIC STRETCH VOLUMIZING MASCARA: Black

The beauty insider's secret, IT COSMETICS was created by ... se mere

SUPERHERO ELASTIC STRETCH VOLUMIZING MASCARA: Black

The beauty insider's secret, IT COSMETICS was created by a former news presenter who was on the hunt for make up that would stand up to unforgiving HD cameras - and it's since become a cult favourite. Adored by discerning beauty fans the world over, SUPERHERO MASCARA truly lives up to its name, developed with plastic surgeons and acting like 'skin care for your lashes'. The ultra-advanced formula wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black ?cape' for your strongest, thickest, most defined lash look... ever!

HOW TO USE
Starting at the base of your lashes, wiggle and sweep up and through to the tips. Apply additional coats for more dramatic results.

WHY IT'S CULT
Not all heroes wear capes - IT COSMETICS SUPERHERO MASCARA comes in a sleek midnight black tube that conceals endless eye enhancing powers. Like 'skin care for your lashes', the formula has been developed with plastic surgeons and clinically shown to give your lashes super volume, length and elastic stretch - all with just one coat. For your strongest, thickest, most defined lash look ever, this formula is enhanced with lash-lifting polymers, volumising collagen, strengthening biotin, proteins and peptides combined with super black pigments for an eye-opening look. IT COSMETICS proprietary 'Elastic Stretch Technology' stretches the look of your lashes, wrapping each lash hair in ultra-conditioning length and volume-boosting goodness. All this is delivered on the 'Lash-Changing Power Brush', which works to coat every lash from base to tip, lifting lashes while separating them to create a fuller lash line.
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