Valentino Voce Viva

Discover VOCE VIVA, the new women's fragrance and new icon of Valentino, the brand Cool, Couleur, Couture, straight... se mere

Discover VOCE VIVA, the new women's fragrance and new icon of Valentino, the brand Cool, Couleur, Couture, straight from Rome. The fragrance VOCE VIVA creates an unprecedented parallel between fragrance and the sound of the voice, because both are personal, intimate and leave a trace. Valentino's VOCE VIVA can be heard through the voice of its extraordinary ambassador: Lady Gaga

THE PERFUME: a woody floriental thought like a luminous bouquet of white flowers where the absolute of orange blossom sublimates the golden gardenia. Sparkling at the top thanks to Italian bergamot and juicy tangerine, my juice is made powerful and addictive by vanilla and the unexpected accord of crystal mousse, played in overdose

THE BOTTLE: The VOCE VIVA bottle alone is the embodiment of the Valentino brand's values of disruption and femininity. On two of its sides, the glass bottle reveals an inlaid "rockstud", drawing the silhouette of a woman's body when viewed from the front. The emblematic "rockstud" is also found on the cap, combined with a touch of vibrant rosy red, the House of Valentino's signature color

HISTORY: VOCE VIVA by Valentino was born out of a simple question: "What if a perfume could evoke something more than just a smell?" Imagined as a voice to spread a message across the world and touch hearts, VOCE VIVA invites everyone to speak up and inspire others. With Lady Gaga to carry this message, VOCE VIVA celebrates the voice, one of the most intimate senses, but goes beyond it by expressing the House's values of inclusiveness and individuality. The voice of a generation, Lady Gaga has inspired millions of people around the world for more than a decade.

With VALENTINO, the singer shares more than her Italian origins: as a committed woman, she is the embodiment of respect for all individualities and shares the same values as those of the House of Valentino. "I believe today that the real power is to share emotions" Pierpaolo Piccioli, Creative Director of the House of Valentino
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